Communications Manager

Overview

The M&G Investments Marketing Team is looking for a Communications Manager to join our fast-paced, industry-leading content team.

Armed with skills in both traditional and new generation media, the successful candidate will work with the Marketing Manager and key internal senior stakeholders to generate standout content for current and potential M&G investors, across both the institutional, corporate/ DFM and retail markets. This might range from hard-hitting portfolio management pieces, to industry thought-leadership, articles of interest to specific market segments like in the trustee space for example, or simpler personal finance articles posted across our extensive media, social and PR network.

The candidate will need to have a strong writing and editing background, and a journalistic approach to research, interviewing our experts and clearly explaining their views and analysis to specific audiences.

We’re looking for a writer with experience in financial services, asset management in particular, but will not discount writers who have proven skills across different financial services industries.

Key Responsibilities

• In conjunction with the Head of Marketing and Marketing Manager, develop a communications strategy to meet the marketing and business objectives of M&G.
• Manage the Communications function with assistance from the Marketing Manager.
• Develop standout content for a broad range of marketing and media requirements, including but not limited to, articles, infographics, video scripts, emailers and radio talking points.
• Develop a monthly content plan that meets the objectives of the communications strategy.
• Ensure high standards of language and a consistent tonality throughout all communications in line with brand guidelines.
• Work with internal as well as external communications partners in developing content for various channels.
• Assist with the content development for email campaigns based on segmentation of client base; measure results and help optimise messaging and distribution.
• Repurposing article content into video scripts, infographics and other formats with assistance from the marketing team.
• Supports events management by supplying copy and ensuring the correct tonality and wording on event communications.
• Assists with ensuring the website is kept fresh, up-to-date and interesting via the CMS system, with any support needed internally or from external agencies.
• Coordinate, write and edit quarterly fund commentary ensuring delivery within deadlines.
• Research and monitor M&G’s brand health performance and the impact of communication, identifying trends, insights and areas for improvement using the software we have available.
• Report on M&G’s media presence with assistance from media monitoring agencies for internal committees and boards.

Qualifications, Skills & Experience

• Marketing or journalism qualification in conjunction with Economics/ Investment Management qualification.
• A minimum ten years’ experience in a similar or related role.
• Knowledge and/or experience in asset management and/or financial services.

Competencies & Personal Attributes

• Ability to write clearly and have a good grasp of financial language.
• Calm under pressure and able to work under tight deadlines.
• Numerically strong with an aptitude to interpret data.
• Ability to multi-task and work within a collaborative framework.
• Detail-oriented, resourceful, self-starter, challenger.